With the Brand Design Process, we give you a head-start on your journey to self-discovery, connecting you from deep within and elevating that connection, taking it above and beyond.
01.
Questions...questions and more questions! It all begins with asking the right questions - to dig deep into your brand psyche and uncover the hard truths using a combination of User Research & Interviews combined with Competition & Target Audience Analysis.
02.
Now that we have all the facts laid out, it is time to derive the brand’s backbone by carefully sifting through the available information to find the cohesive line of thought that resonates with the brand today and stays true for years to come. This backbone is formed by the Brand Narration, Positioning Statement, Brand Architecture & the Brand Voice.
03.
With the roadmap set we move onto the execution. The brand now comes to life putting strategy to design the Brand Identity (Logo, Palette, Typography) and Brand Collateral (Brand Graphics for print, product and online marketing).
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